Beautiful images of landscapes, people and unique cultures of many regions are becoming "treasures" as many artists have been producing music videos (MVs), contributing to promoting tourism, the land and the people of Vietnam.
Constant emphasis is placed on the preservation and promotion of the traditional crafts of ethnic minorities in the province of An Giang; this contributes to the enhancement of the reputation of the local culture, the creation of employment opportunities, and the growth of the populace's income. In Van Giao commune (Tinh Bien town), the Khmer ethnic minority is responsible for the preservation and advancement of brocade weaving.
A recent signing ceremony between Hue Monuments Conservation Center (HMCC) and Global Book Corporation has opened a new chapter in promoting Hue's cultural heritage to international friends.
The Thai ethnic community in Nghe An Province has made great efforts to preserve and promote their gong culture which is at the risk of extinction under the influence of modern.
Brocade weaving is a traditional craft closely linked to the culture of the Jrai and Bahnar people in Gia Lai province. Major programs have been in place to preserve and promote brocade weaving and create new opportunities for economic and tourism development.
Deputy Prime Minister Tran Hong Ha has approved the submission of a dossier to seek UNESCO recognition for “the art of Cheo” as an Intangible Cultural Heritage of Humanity.
Phuoc Tich ancient village is surrounded by the O Lau river in Phong Hoa Commune, (Phong Dien District, Thua Thien Hue Province), which is 40km north of Hue City. The village was founded in 1470, during the reign of Le Thanh Tong. With its poetic scenery, valuable architecture of ruong houses and garden houses, and unique cultural institutions, etc., the village was recognized as a national relic in 2009. Currently, the functional agencies are preparing a dossier to propose the village to be recognized as a special national relic.
Luon Coi folk singing of the Tay ethnic minority is recognized as a national intangible heritage. The Tay in Bao Lam district in the northern mountain province of Cao Bang have preserved their traditional culture, including Luon Coi singing, and promoted it as a unique tourist attraction.
The Ministry of Culture, Sports and Tourism will host a programme entitled ‘Cultural Days of Vietnamese Ethnic Groups’ at the Vietnam National Village for Ethnic Culture and Tourism in the Dong Mo tourism area of Son Tay Town, Ha Noi, from April 18 to 21.
Amidst the explosion of modern audio-visual entertainment methods, many traditional art forms seem to be somewhat overshadowed. Is there any way to help the nation's unique traditional cultural values continue to spread and find a foothold in today's life?